About Ashley


An English Lit major with focuses in political science and psychology, Ashley Hayward is a child of the southeastern US with a lifelong appreciation for classic rock, hippies, and cats. 6 years in the wedding industry as a Content Manager for Ruffled gave her a refined sense of style and design, resulting in a love of minimalist, bohemian, whimsical pieces. Proud supporter of Intersectional Feminism, Black Lives Matter, Human Rights Campaign, and NoDAPL.



Opened in 2017 by Ashley Hayward, Habit is a modern concept store with handmade artisan goods and curated accessories for the home + body. You'll find fine and everyday jewelry, paper goods, beauty and skincare items, art prints, candles and fragrances, leather goods, and assorted gifts for the coolest people you know.

Falling in line with the laid-back minimalism of the West Coast, Habit exhibits the sleekest of designs with an often whimsical flair. Habit is woman-owned, and supports women artists and companies across the US and abroad.